I was the project lead on the DAF Trucks re-positioning project and pitch process. The project included a range of traditional and digital comms.

The comprehensive digital campaign included a sophisticated programatic, geo-targeted media buy, as well as third party Bauer media properties, all with specific and targeted messaging.

I was also instrumental in leading the DAF stand for the Brisbane Truck Show, the largest truck show in the southern hemisphere - it included an activation and competition.

My project management included overhauling dealer and LAM creative for the DAF dealers, which enabled the brand to expand across the regional network.

From all of the post campaign reports, DAF has recorded an increase of 2% brand awareness points, and the best sales results from the last three years.

Below are a range of digital and traditional creative executions.