Country Racing Victoria hold a range of specific campaigns throughout the racing season, one of the largest is the Kids Summer of Country Racing campaign, which runs from Boxing Day to Australia Day. It offers a range of free kids activities, free entry for kids and a range of family activations around the state.

I was instrumental in initiating the new face of the Kids Summer of Country Racing - Chris Humfrey from Wild Action Zoo.

I developed the campaign communications plan, social media strategy, video content and all remaining digital creative. 

The campaign, although having just finished, has been successful on all preliminary reports in ROI and attendance growth.

Below are some creative examples for the campaign, showing the range of assets that are required throughout the season.