During my time at Ripe Maternity, I was responsible for content development, scheduling, and project coordination across internal and external communications. Managed the seasonal promotional calendar and conducted in-depth reviews of social and eDM performance, delivering strategic recommendations for future campaigns.

Key Results;

- Increased average eDM open rates from 51.89% to 60.71% and click-through rates from 0.75% to 1.76% over the season

- Improved campaign efficiency and ROI through the implementation of automated CRM workflows and lifecycle emails.

- Implemented post-purchase, cart abandonment, and browse abandonment workflows within Klaviyo

- Planned and executed a CSR in-store campaign, raising over $2,000 for PANDA through customer engagement and promotional activity.

- Conducted comprehensive reviews of eDM and social media activity, producing actionable recommendations for the 2026 season