Identifying new target markets and key customer groups across a diverse season, I was able to develop the following products with exceptional results. Overall, these products generated ticket sales of over 2,700 people in only two years.

Case studies on the below products are available on request, including go-to-market strategies and digital results.

Examples of Festivus for the Rest of Us can be seen here.

Oktoberfest Biergarten
Target Market: 18-35YO, Non-racing enthusiast, <100km from Yarra Glen, male.
Budget: $4,000
Sales: 435 tickets
Revenue: $58, 725
Partners: Bretzel.Biz & Costumes.com.au

Glamping | Australia Day Sleepover
Target Market: Young & Middle Aged Couples (18 - 55YO), Non-racing enthusiast, <150km from Yarra Glen
Budget: $2,000
Attendance: SOLD OUT 20 tents
Revenue: $19,800
Partners: Glamping.co Melbourne & Sony Pictures

Family Fun Zone
Target Market: Families with young children (1 - 14YO), Non-racing enthusiast, <50km from Yarra Glen
Budget: $2,000
Attendance: 700 children
Race Days: Melbourne Cup*, Early Christmas and Australia Day Saturday
Partners: Kelly Sports & Harness Hero’s*

The Vines Lounge
Target Market: Small business owners, Male, <100km of Yarra Glen
Budget: $2,500
Attendance: 160 tickets (SOLD OUT)
Revenue: $37,600
Partners: NIL